Zilhouette – Profiling & Feedback


According to the Oxford English Dictionary:

silhouette  /sillooet/

noun 1 the dark shape and outline of someone or something visible in restricted light against a brighter background. 2 a representation of someone or something showing the shape and outline only.

According to the Zack Brandit Lemurish Dictionary:

Zilhouette  /zillooet/

noun 1 the dark shape of a lemur that reflects the perception of one’s personal style, writing, information, products, services and online presence. 2 a representation of someone or something reflecting the personal brand which they seek to achieve.

The Zilhouette, developed by ZackBrandit is a psycho-web-ological system based on the popular MTBI Personality Indicator System and used to rate a person, brand, product or service focusing on one’s experienced perception.

Zilhouettes are used to “profile” a subject without using positive and negative traits, but instead focus on how a person gets to experience its relationship with the subject. The main advantage of this methodology is that we can take into consideration the mood, background and taste of the people providing a feedback, thus providing more nuanced data.

The Zilhouette can be used for the following:

  • Provide a 360° feedback within a company
  • Profile information sources such as newspapers and blogs
  • Learn more about a brand’s perception
  • Discover how a product or service is perceived by the market
  • Develop a customer feedback or buyer profile

The fact is, everyone has their own personal style. Everyone is unique and is perceived in a certain way and this is what we consider a “personal” brand. Some choose to showcase their own personal brand through blogs and others through unique purchases. Regardless, Zilhouettes reflect everyone’s personal brand be it a perception you have of content or the perception another has of content or products/services that you create.

Do you wish to learn more about our Zilhouettes and the way you can use them, please contact us here.